Forward-thinking early positioning helped Zoom ride the Covid-19 wave into the vaunted club of companies whose brand names double as the widely used verb for the service they offer. The videoconferencing com pany’s stock price has nearly quadrupled since the beginning of the year, and it’s now worth well more than all of the country’s major airlines combined.
The company owes at least part of its place in the quarantine economy to decisions made early in lockdown to make the platform cheaper and more accessible, gaining it a commanding share of the countless organizations suddenly in need of reliable streaming communication tools.
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